Crossroad names Ascension Equipment Sales as Canadian Representative

Crossroad Distributor Source and Ascension Sales Announce Canadian Partnership

We’re excited to share that Crossroad Distributor Source has partnered with Ascension Equipment Sales to represent Crossroad’s full line of threaded insert products across Canada.

This partnership brings together two teams with a shared focus — providing distributors with industry-leading products, technical expertise, and exceptional service. Through Ascension’s local presence and strong distributor relationships, Canadian customers will now have faster, easier access to Crossroad’s complete lineup of threaded insert systems and installation tools.

Based in Ontario, Ascension Equipment Sales is known for its hands-on approach and commitment to supporting the industrial and fastener distribution market. Inventory will be stocked in Mississauga, Ontario to support quicker delivery across Canada. Together, we’re expanding Crossroad’s North American footprint while strengthening support for Canadian customers.

“Our partnership with Ascension strengthens Crossroad’s presence in Canada and allows us to better support our distributor network with localized expertise and inventory,” said Scott Campbell, President of Crossroad Distributor Source. “The Ascension team shares our commitment to technical support, product knowledge, and responsive customer service — values that drive every part of our business.”

Through this collaboration, Ascension Sales will represent Crossroad’s full range of products, including:

• LOKSERT® key-locking inserts

• POWERCOIL® helical wire thread inserts

• BONDSERT® inserts for metal

• …plus our complete line of installation tools, kits, and accessories for OEM and MRO applications

Together, Crossroad and Ascension are committed to delivering world-class products and local support to the Canadian market.

Crossroad x Ascension Press Release – 11.1.25